Only the goal is different

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Companies are also increasingly recognizing the advantages of a blog and using it for their purposes. US corporations already use blogs extensively as a communication tool, and lead-generating blogs are also becoming more and more widespread in Germany. Corporate blogs can be run by the company itself or by employees. Basically, a corporate blog works in the same way as a private one: it is used to transport content so that it can increase visibility and, under certain circumstances, be evaluated and commented on.



That's the difference: While private individuals often use blogs to communicate family or HK Phone Number hobby topics, and influencers to bind their followers more closely, companies mostly use corporate blogs for communication and marketing purposes. The goal: more visibility! In contrast to classic marketing, the target groups of SEO-optimized blogs are not always clear from the start. On the contrary: it usually only becomes known over time which groups the blog addresses. This is important to keep in mind when starting the blog, as the aim of the blog is to ultimately win readers over to the company. Corporate blogs can also be used for internal communication.




Types of Corporate Blogs Corporate blogs can come in different forms. It should be noted, however, that the following types of blogs should by no means be viewed separately. The finished blog is often a combination of the different types. Accordingly, companies usually only need and have one blog. Knowledge – Blog How to: Blogs can be used to impart knowledge – similar to Wikipedia. Companies pass on specialist knowledge that relates to their own products and services and thereby underline their expertise. Product/Service – Blog Product blogs are used to present or promote company-owned products.