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Bounce rate Email bouncing happens when the message is sent from the server but never reaches the recipient. It can be caused by temporary problems (soft bounce) or if the address is invalid or non-existent (hard bounce). When the bounce rate is too high, you should probably take a look at your email list. Something may be wrong with how you are gathering leads, or there may be a performance problem with your email marketing solution. 3. Click-through rate CTR is one of the most important metrics for your marketing campaign success.
It is the percentage of people who receive your email and not only open it but click on one or more links in the content. A low performance here can indicate that your message is not clear or engaging enough. It can also have something to do with how well Algeria WhatsApp Number you develop your CTAs. You have to be objective, charming, and convincing. 4. Conversion rate Conversion goes beyond click-through, but it is not necessarily about buying something in this context. It refers to the rate of people who performed the desired action in each email. It can be reading and responding to an article, filling a form, or buying a product.
It is important to set goals for each message so you can track its efficiency in moving a lead forward. 5. has so good content that people just want to share it with family and friends. Email marketing tools can measure that and point out those that were forward the most to other recipients. Learning from them will help you improve all your strategies. 6. Unsubscribe rate If sharing shows that your content is doing well, the rate of people unsubscribing to your newsletter or choosing not to receive emails from you can be a bad sign. Usually, the number grows when content is inconvenient or not useful. If it happens, maybe, it is time to revise your strategy. 7. List growth rate Sharing, engaging, and converting help you have a bigger email list to work with. More addresses, more leads.
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