Use this infographic as a checklist or cheat sheet when you’re planning you...

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Didn’t track any conversions – and only half of the advertisers who were tracking conversions were only tracking a portion of possible conversion actions. All these advertisers have no idea whether their campaigns are unicorns or total donkeys.boost your conversion rate by 45% adwordsTakeaway: Set up conversion tracking (duh!).14. 10 CRO Truth Bombs That Will Change the Way You Think – MozMost CRO efforts focus on on-page elements. But really, if you want to dramatically increase conversions, you’re better off doing what I do: focus on increasing brand awareness and making your offer far more compelling.



10 cro truth bombs that will change the way you thinkTakeaway: Start biasing people toward Benin WhatsApp Number your brand using social media ads, remarketing, RLSA, and video ads. As for your offer, it must be massively different and more valuable from what your competitors are offering. If you can get people excited enough to click on your offer, then they’re more likely to convert!15. Why Facebook and Google Analytics Conversions Don’t Add Up – PPC HeroWhy are your Facebook conversions higher than Google Analytics? Simply, the way Facebook and Google report conversions differ. But Cassie Oumedian explains how you can close the gap in this helpful post.





Game theory in adwordsTakeaway: Figure out how Facebook and Google Analytics track and report conversions so you don’t end up comparing apples and oranges. (P.S., PPC Hero rocks – thanks for all the awesome PPC content this year!)Facebook Ads16. How to Target Your Audience With Facebook Ads – Search Engine JournalFacebook ad targeting is both extensive and complicated. There’s a lot to know if you really want reach your target audience. Luckily, WordStream put together an epic infographic (reported on by Danny Goodwin) to help you do just that.Takeaway: