The Medium brand is synonymous with simplicity

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What is striking is what we read on its home page: “Medium is not like any other platform on the Internet. Our sole purpose is to help you find compelling ideas, knowledge and perspectives. We don't run ads, we serve you, the curious reader who loves learning new things. Medium is home to thousands of independent voices, and we combine humans and technology to find the best read for you and filter the rest.”Social signups aren't exactly revolutionary, but the email signup process is also seamless.



All you have to do is type in your email address, then a verification Special Data code and you're done.2) Marketingautomationinsider.comMarketing Automation Insider  (MAI) helps business owners choose the right automation software for their needs. It's a free tool that walks them through a few simple questions and then gives them a free list of recommended tools.Marketing Automation Insider lead generationThe biggest success with this module is that the  question and answer format allows MAI to collect all the necessary information about potential customers to segment them with great precision.3) Hubspot Website GraderWhile it may seem like a simple tool,   Hubspot's  Website Grader is really a lead generation form in disguise . The great thing is that it only requires two pieces of information before it starts doing its job.Hubspot Website Grader lead generationAfter entering your web address and email, you can start performing an SEO audit on a website by receiving a series of personalized information on your site's performance.





If we click on “Try Hubspot for free” you will be asked for more information, otherwise you will be contacted to purchase their software.4) HotjarHotjar  takes a different approach with its free trial strategy by allowing users to try its “Business” plan for free for 15 days and then go back to the free version of its software if you're not satisfied.Hotjar lead generationIt's a simple sign-up process, not to mention that the free version of the software is a capable enough tool to satisfy many businesses/marketers, without them paying anything. By encouraging users to try the paid business plan first, Hotjar is counting on showing them the added value of paid features so they won't be able to give them up once the free trial ends. Users who would normally be happy with the free version will find themselves paying for features they don't want to lose.