since the same individual does not use the same device

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Today, we don't go on the internet: we live on the internet. Your prospects are online, that’s a fact. But their use of digital is not linear! To begin, we must distinguish Internet users from mobile users (those who use their smartphone to browse). Since March 2018, mobile has overtaken computers in terms of the number of real estate website consultations. However, the time spent on the computer is still greater! And things become even more complex,  depending on the time of day. In the real estate sector, 80% of property searches begin on the Internet and 86% of buyers say that websites are the most useful source of information in a purchasing process. 62% of visits are made via mobile, it is therefore essential that your site is efficient and well referenced , in order to reach prospects during their research phase, but also those who are further along in their decision-making journey.

Have you ever wondered how people get to your site? Generally, contact Korea Phone Number Data sources are varied. Thus, some Internet users search directly in Google or other search engines for the keywords that interest them (such as “construction house Lyon”). Other Internet users prefer to go through lineage sites (Leboncoin, Seloger-construire or even Superimmo, for example). Finally, others will directly search on Google for the name of a manufacturer they may have seen in the street. A different state of mind depending on the stage of the decision-making journey The keywords that Internet users will type when looking for a builder of individual homes are not the same depending on how far they have progressed in their search.



Thus, the queries are particularly general during the first phase, that of information: your Internet user will type keywords such as “house builder Lyon”. But as his research progresses and he advances in the decision-making process, he will refine his queries and type for example “wood frame house construction Lyon”. Want to know how to implement a strategy completely designed for your CMIste activity? Our experts have created a guide for you to explain all the right decisions to make! How to capture Internet users during these different phases? In order to capture Internet users during their different research phases, you will have to build a real performance-oriented digital strategy . The goal ? Make your site a central element of your contact acquisition strategy.