your initial reaction to this news is probably something along these lines.

mdimranhasan279

Attention.Microsoft Advertising introduces parallel trackingIn a blog post published earlier this week, two program managers from Microsoft Advertising (formerly known as Bing Ads) made an announcement that could provide a huge boost to your conversion rate optimization efforts: Parallel tracking is now available as a beta.For those who may not know, parallel tracking is an alternative to sequential tracking. When the latter option is enabled, a user who’s just clicked on your ad has to go through a series of redirects before arriving at the final URL (your landing page).

On the other hand, when parallel tracking is Belarus Mobile Number List enabled—as it has been for Google advertisers for a while now—a user who’s just clicked your ad is taken directly to the final URL while the click measurement process takes place in the background. Here’s a handy illustration of the difference between the two systems, courtesy of Microsoft:google-my-business-improvements-microsoft-tracking-optionsVia Microsoft.If you’re anything like me.






That’s cool and all, but much time does parallel tracking really save? That’s completely fair; in the grand scheme of things, we’re talking about a second or two—if even that. But, as crazy as it sounds, saving your prospects that second or two could yield a substantial improvement in your paid search conversion rates. Even if enabling parallel tracking only recovers a single conversion each month, that’s still immensely valuable.