But with that in mind how

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Can marketers apply their knowledge and understand how to prioritize their strategies to outperform their goals this year? Well, we all know that every marketing campaign or initiative should be evaluated based on its ability to generate a positive return on investment, and after reading the new 2024 State of Marketing, a report by HubSpot, Litmus, Rock Content, and Wistia, some ideas came to my mind. So that’s why today I am excited to share the five major marketing trends for 2024 that hold the promise of delivering outstanding return on investment (ROI) for your brand or business. Backed by insights from over 1,200 marketers globally, these trends have the power to generate significant returns and sustainable growth for your brand.

Check it out: 1. Short-form Video Content: Captivating Audiences in Seconds 2. Influencer Marketing: Harnessing the Power of Connections 3. Social Media DMs: Elevating Customer Service 4. SEO: Maximizing Organic Visibility 5. Brand Values: The Power America Mobile Number List of Purposeful Content 1. Short-form Video Content: Captivating Audiences in Seconds Who hasn’t lost (or invested?) a few hours a day browsing through their cell phone and consuming short videos on platforms like TikTok, Instagram Reels or Youtube Shorts? This behavior has not gone unnoticed by marketers: 90% of the respondents will increase or maintain their investment this year in this type of content.



This happens because these bite-sized videos offer a quick and entertaining way to convey messages, showcase products, and tell stories – an innovative way for brands to relate to their audience. So, if you’re a marketer yourself, it might not come as a “surprise” to say that focusing on creating engaging and shareable content that aligns with your brand’s story and values could be a great way to explore Short-form videos, and increase ROI. To achieve this, start by trying to identify your target audience and understanding their preferences, interests, and pain points.