BB audience is even more demanding

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The good news is that there are several solutions on the market that make this job more convenient to do! One of them is Ion Interactive , which offers templates with a responsive design to create quizzes, assessments, interactive infographics , ebooks and calculators, among other useful resources that are great for attracting potential clients. The 5 mistakes when creating a BB Content Marketing strategy In addition to knowing what you need to do to be successful with your BB Content Marketing strategy, it is also essential to know what actions you should avoid. That is why we list the most common mistakes among Marketing professionals when creating their content production strategies for other companies.

Check them out and get ready to overcome those challenges! st mistake: Promote Phone Number List your brand When we talk about Content Marketing, whether BB or BC, the first thing you should avoid at all costs is promoting your brand! It is useless to say that your company is the one to do a good job, but you must demonstrate it through a content experience , in which you have to prioritize the knowledge that can be useful to the client. nd mistake: Prioritizing quantity instead of quality As much as the quantity and regularity of publications are essential for the success of a Content Marketing strategy , it is important not to produce them willy-nilly.




After all, the Internet is full of content and the BB audience is even more demanding with the quality and depth of what they offer. 3rd mistake: Assume Business decision makers don't care what you think, they need numbers, statistics and information to prove everything you say. So, don't assume! Always work with data that can be used to persuade your buyer persona to learn more about your company and become a potential customer. 4th mistake: Produce and wait No matter how good the content produced by your team is, it will not stand out on the Internet on its own. Therefore, use the necessary resources to promote them. Whether through  and better search engine positioning or investing in ads. The important thing is to use the tools so that the content reaches your target audience .