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It may interest you LATEST BLOG POSTS TOFU, MOFU and BOFU The stages of the sales and marketing funnel scroll arrow Look for. Mary Beth Swick Strategy Inbound Marketing Content Marketing TOFU, MOFU, BOFU In Inbound Marketing we use different content to attract leads depending on the stage of the purchasing process they are in. It is what we know as the Buyer Journey and consists of three phases discovery, consideration and decision. In sales, the same concept exists and is called a sales funnel. It also has stages TOFU, MOFU and BOFU , which are intertwined with the Buyer Journey and, therefore,
Make marketing and sales alignment crucial to attract and close sales with leads. In this A Complete List Of Unit Mobile Number List post we will explain the meaning of each of the stages and give examples of each of them, both for Marketing and Sales. Funnelmbudo TOFU Top of the Funnel Marketing Example For Top of the Funnel TOFU leads, you should create discoveryoriented content. These leads are people who have just discovered that they have a problem or need and are looking for more information about it. To start a campaign of this type, you must write introductory posts on the key topics of both your business and your sector . of these leads who are informing themselves about their need, which is why the content must be optimized based on the various keywords and the Buyer Persona .
Also keep in mind that these leads, that you want to attract, are in the discovery stage, you cannot overwhelm them with technical vocabulary that they do not understand, keep your publications simple. Regarding the structure of these posts, they should guide the reader , to do so Always include a CTA on a landing page so they can download a guide and get more information. Offer the possibility of subscribing to a newsletter or your blog so that they can stay up to date with related content. Prepare a welcome email and a nurturing cycle for new TOFU leads.
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發表於 2024-2-24 12:20:58