Powerful advertising platform

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We will give you an overview of the main features, the audience profile and the types of posts that are most successful on each platform. Keep reading to find out everything! Facebook Facebook remains the most used social network in the world: there are around 2.7 billion monthly active users. Therefore, it is one of the platforms with the greatest reach potential for brands. There is a lot of talk, however, that Facebook is being abandoned by younger generations, who are currently on other social networks, such as Instagram and TikTok. Although it has all types of audiences.


Facebook today is more used by adults, that is, by Generation Phone Number List and Millennials (born between 1980 and 1995). But Facebook is not just a social network. It is a great business platform, with numerous features for brands. It is possible to publish posts in different formats, receive messages and ratings from users, broadcast in real time and create events, among many other possibilities. If you produce relevant content, designed for your audience and with a defined frequency, you can increase your organic reach.





However, it is undeniable that organic publications are limited. In 2020, the average organic reach of Facebook pages in relation to the number of followers was 5.17%. In 2019, it was 6%, and that figure was decreasing year after year. The percentage of pages that use payment methods has been growing, as you can see below. Facebook Users Source: We Are Social Therefore, to take advantage of the full potential of Facebook, it is also important to invest in ads. Facebook Ads is a powerful advertising platform, with multiple targeting features and campaign objectives.