Business communication channels to show

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    showcase your existing customers and their successes;
    demonstrate the effectiveness of your product or service, regardless of your sector;
    help prospects envisage what using your product or service looks like and give them specific examples of implementing it;
    finish qualifying prospects so they can start a conversation with your sales team.

At Plezi, we’ve created quite a lot of case studies. And we’ve now fine-tuned our process for creating case studies which are highly-effective.
8. Podcasts, to improve your brand’s reputation and reach potential prospects

Podcasts are also an increasingly popular B2B content format. Whether you host your own podcast or take part in podcasts produced by others, there are numerous benefits from doing so:

as a guest, talk about lessons learnt, thereby Phone Number Data providing your prospects with valuable information;
connect and build relationships with industry experts;
take advantage of a relaxed atmosphere unlike that of most “typical”  your true self or to talk about what really goes on within your company.

It isn’t that difficult to create your own podcast content. And you can do a lot with a good quality microphone, a quiet location, and a little patience for editing together an audio file. While we haven’t yet started a podcast at Plezi, you can listen to Plezi co-founder, Charles Dolisy, who was a guest on Content Cal.




Contentcal Charles

To implement an inbound marketing strategy, you need to start by having some clear goals, like having better-qualified prospects, better relationships with prospects, or increasing traffic to your website. And only you can decide on what those goals are. But once you’ve set your goals, you’ll find that it’s much easier to create content to help reach them. Hopefully, this post will give you an idea of which content formats you can use to start producing results.