The costs of video exceed the benefits

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Make sure that you don't just broadcast, but that you are relevant with your video content in a way that suits your brand, your target group and the medium of video.

16-year-old vloggers who create makeup tutorials on YouTube might do so with just an iPhone. And admittedly, that can look very nice and professional. As a company, you are not primarily a vlogger, the videos you will make are, like other communications with the outside world, your business card. And that must fit the style of your brand and be consistent with the story you tell on other channels. So that requires some thinking.

But not only that, making video is a profession in itself.

Consider writing a script and developing a storyboard. Arranging the germany phone number and recordings, good lighting and sound and don't forget the editing. If you want to handle it professionally, there will be a price tag. If you have taken your digital marketing a step further, it can certainly justify the investment. Don't you have everything in the basics set up properly yet? First invest the money in the foundation of your digital marketing.




5. You are especially afraid of missing opportunities
Don't be tempted to participate in everything just because you can or because others do it too. Do it well and in a way that suits you, or don't do it. It is certainly not the case that you exclude an entire target group if you do not have your own YouTube channel or do not make videos.

At most you miss a way to reach people, but not the opportunity to reach them. Your target group may watch videos on YouTube, but they also Google like everyone else or are active on other social media.