You need to identify a question that interests

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You can create content clusters around your white paper that include blog posts, webinars, videos, and other types of content on the same topic. This relevant content will support the success of the white paper for quite some time. 2. Determine the Topic and Objectives If you want your white paper to convert contacts into leads or leads into customers, then its content must be valuable to them.


It should provide appropriate and detailed responses to the deutschland phone number problems faced by the target audience. Your goals may depend on where your buyer personas are in the buying cycle. But content should always help potential customers overcome obstacles and increase their level of trust in your business. your potential customers enough that they will provide you with information about themselves in exchange for your white paper. Therefore, you should never lose sight of the value you want to provide to your buyer personas.




The easiest way is to learn more about your buyer personas. If the problem is relatively new or there are few articles about it, you have the opportunity to create the first clear content on the topic. If not, you need to use content intelligence to understand how to provide more value to potential customers than content created by your competitors. The content of the white paper has high added value. They should enable readers to increase their knowledge of a specific topic and move forward in the buyer's journey.