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Keywords consisting of just word are not permitted. Attention I'll start by saying that there are some exceptions to the rule such as brand keywords which are permitted. Remember that if you have already created your Campaign you can simply "pause" the keywords that do not meet this criterion. Keywords that are too generic are not allowed. Even if it is good practice to choose keywords that have higher search volumes, it is counterproductive if they are too generic. To check whether the keywords you have selected are suitable, check the information on the "Landing page Experience" released by Google. If the wording "below average" appears, it may be necessary to review the search keys selected as they are too generic and not in line with what the user was actually looking for. landing-page-experience Keywords with a quality score lower than are not allowed.

The quality score of a keyword is calculated based on the performance of the keyword photo retouching compared to search queries. It is a scale whose range of variation goes from very bad to excellent . If you want to be compliant with the Grants policies, you need to "pause" or "remove" the keywords whose quality score is less than on a weekly basis. If you think it's an excessively laborious process, you can optimize your efficiency by configuring an Automated Rule . Configuring an Automated Rule Go to Tools and Settings In Bulk Actions click on Rules Create a Keyword Rule and choose Pause Keywords as the type.



In the Conditions section choose Quality Score and establish that it must be < . quality-score Make sure the checkbox that says Include keywords with quality scores of — is unchecked. Finally click on Save Rule Monthly CTR equal to or greater than % Don't panic the click-through-rate is to be considered at the level of the entire Account and not of a single Campaign. However, this policy remains rather binding.