The audience was simply not engaging

Noyonhasan1

Properly with the experience until its end. We could see the movement, but the conversion numbers left a sour taste in our mouths. And since there are not enough memorable experiences available online for such an important topic, why not optimize ours and help our audience? So, I dove into the core of Ion to understand from within how to turn the Buyer Persona Generator into one for the record books. What was not working and how I improved it After a while of analyzing data, user behavior, copywriting and some other criteria.

I present to you now an overview of what was not working, how I improved it and a bunch of best practices in case you need to optimize and boost an Ion experience yourself. The copywriting As a professional writer, the very first thing that caught ICTP Conference 2017 my attention on the old Buyer Persona Generator page was the copywriting. Writing is the ability to translate the abstract into the visual. It is the power to awaken emotions and desires through words. I mean, it can also go all the way around and become the nemesis for the entire thing, so… be careful with it.



When you write something expecting it to trigger a reaction, don’t simply present or describe what it is about.To deliver truly effective copywriting, you must: Understand why that person is looking for that solution. Embrace their needs. Untangle the problem. Share the benefits. And become their problem-solver. Here is how the copy was: State of Marketing Report The first paragraph contextualizes what a buyer persona is.