BIM as a step towards better organisation

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Conclusion Treat your subscribers like friends share news about the company , tell them how to use the product , give them nice bonuses , help them find answers to questions in your content. Key Four Make it easier to purchase a product via social media Recently, the social network VKontakte adopted Facebook s innovation and launched a product section. For users, this is an easy way to make a purchasing decision , because with one click they receive a photo of the product , brief information about it and its cost. Perfect The sales funnel has been halved , now we get the following chain acquaintance → interest → obtaining information about the product → purchase. The client buys inside the social network , everything ingenious is simple And in the Products section you can place not only goods services , but also promotions for them. Another good news for stores was the appearance of a function for transferring funds within VKontakte.

This greatly simplifies the payment system , since a person does not need to perform photo editing servies additional actions outside the social network. Here he made the decision to purchase and immediately carried it out. Another way to simplify the purchasing process is a high degree of trust in the store or brand on social networks. If you listened to the third tip, you have found friends in the form of your clients. You can ask such friends for feedback so that new friends can make a purchasing decision easier. Conclusion make the most of the opportunities and innovations of social networks , sell directly , create a high level of trust in you by publishing reviews from customers.



Fifth Key Don't Forget About Real Life It is very important to find reasons to go from online to offline. Carrying out promotions , sales , and festive events will help increase brand loyalty. For example , in a perfume and cosmetics store we launched a network of offline events free master classes. Clients learn about master classes through the social network , and we see the effectiveness of online promotion by the number of participants who signed up and came to the master class. An additional motivation to come to a free master class is that after registering with an online consultant, clients receive a coupon for a discount on purchases on the day of the event.