The company after implementing an inbound marketing strategy
Sébastien Riss . While starting from an almost non-existent marketing strategy, Captivea decided to collaborate with an agency specializing in IT marketing, Gtec. The agency has therefore implemented various actions: customer interviews on projects carried out by Captivea, publication of customer feedback, writing white papers, creating a blog. The results of an inbound marketing strategy Customer testimonials and feedback allowed Captivea to showcase their expertise and skills in their sector. With this experience which was largely beneficial, Captivea wishes to continue this collaboration in order to continue their growth.Going from 2 leads per month to 2 leads per day is exactly proof of the effectiveness WhatsApp Number List of inbound marketing. With this case study of a French company, you can get a clear idea of the benefits of inbound marketing in the tech and IT sector . To compare this example, discover another case, this time British, to show you that this strategy is effective no matter where you are located. #2 – Case study of inbound marketing in IT and Tech inbound, marketing, B2B, tech, IT, Firefish Software Firefish Software is recruitment software for professionals that reminds you of daily appointments, recommends.
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potentially interesting candidate profiles for vacant positions and hires them before your competitors. The company before implementing an inbound marketing strategy Before implementing an inbound marketing strategy, Firefish Software purchased keywords or banners, but had not implemented a precise action plan. This somewhat unstable strategy resulted in lead and customer acquisition costs that were too high for their budget. Added to this is particularly intense competition from professional recruitment software. Therefore, it was difficult for the company to establish an effective strategy and calculate which ROI was most suitable.Firefish Software, using the HubSpot platform, has implemented a truly structured inbound marketing strategy.
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