Through Live Streaming Commerce
Therefore, invest in dissemination and advertising resources—especially Omnichannel—to inform viewers about upcoming events through newsletters, emails, apps,s and, of course, social networks . You already have it? If so, and you are ready to execute your Live Commerce strategy, take these examples to inspire you in this action. 3 examples of brands that use Live Commerce successfully Below are some clear examples of brands that have used this strategy to get closer to their audience and generate sales through live broadcasts.Sephora Relying on Facebook's Live Shopping Fridays events, where Gansu Mobile Number List live fashion, beauty and skin care content is broadcast, the Sephora brand and others like Clinique have developed materials on various makeup topics to promote products from their catalogs. These lives have allowed viewers to comment live and ask questions in real time while experts in the field explain the products of these companies and answer the most common questions from consumers. Xiaomi The Chinese technology brand used the platform offered by VTEX to increase its turnover by more than 500% in Mexico in just 40 minutes of presentation.
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Through Live Streaming Commerce, 600 people connected to the event on the official Xiaomi site in Mexico where activities and promotions were developed for 15 exclusive products of the company. Oxxo In 2021, through Twitch and Clubhouse, Oxxo, taking advantage of the void generated by the pandemic and the emergence of virtual meetings between friends, generated its own Live Commerce platform to bring the Mexican convenience store to offer online purchases or even pay Netflix subscription. Based on this idea, Oxxo uses this modality to offer coupons and special promotions during its broadcasts, which can cause its platform to become a super app in the Mexican market .
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