SEO enthusiasts with health-related sites
Williams-Cook saw it all – big names in affiliate marketing saw their traffic go down the drain, agencies were getting the boot from clients whose rankings tanked, and suddenly, folks were charging money to remove links. Major web players like Expedia didn’t escape the penalties either. He shares his own brush with Penguin quite candidly. “I personally had a few of my money websites tank (deservedly), and it was a great lesson in ‘it works until it doesn’t’.It’s a reminder of how strategies that seem DB to Data work can suddenly backfire if they aren’t sustainable or authentic. Medic update Let’s hop back to August 2018, which is likely to be well remembered by many– all thanks to the Medic update. Brady Madden, founder at Evergreen Digital, had a CBD commerce website under his wing. He enjoyed the fruits of ranking well, with sales soaring over $100,000 monthly. Then Medic hit, and it was like the rug was pulled out from under him, leading to a loss of around $50,000 in sales in just a month.
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Since this ‘Medic’ update was so new, we didn’t know where or what to address,” Madden said He and his team took about six months to revamp their strategies, reassess their content, strengthen their link building campaigns and make several other crucial adjustments to bounce back. “At the time, I had been around SEO and digital marketing for 5+ years… This whole event really got me going with SEO and has become my top marketing channel to do work for since then,” Madden shares as he reflected on the journey that this update had led him on.
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