In this sense, you have to
Good luck with your goals and we’ll see you again next week on a new edition of Whiteboard Friday. careful.
Everyone talks about the long-term benefits of using content marketing as part of your link building strategy. However, without the right content, your experience may be that once you stop being contacted, you stop getting links.
Aconstantly put gas in your car to keep it running (marketing “gasoline” = time, energy, and resources). But what if there was a way to keep your car running at sufficient speed for months or years with just a single fill-up of gas?
One example is the salary negotiation survey we published in ecuador whatsapp data Harvard Business Review last year. After we actively promoted the research for several months, it was picked up by TechCrunch. We were unable to contact TechCrunch. Rather, the author likely stumbled across our material while researching his article.
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So what’s the key to a long-term relationship? Content as source.
The goal is that when people need a source to cite the content they are creating, they can find and link to it. Authors are constantly looking for information to support their ideas, strengthen their arguments, or provide readers with more context. If your content serves as a reference, you may have a good chance of getting a lot of passive links.
Read on for information on which content types are most likely to satisfy those in need of resources and how to implement them yourself.
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